Social Media Policy

Policy Principles

Below you will find principles that govern 澳门金沙投注_任你博-官网’s social media policy. 澳门金沙投注_任你博-官网 social contributors must also comply with 澳门金沙投注_任你博-官网’s Employment Conduct, Employee Policies, and Institutional Policies. Additional relevant information is available in the Employee Handbook.

Use of 澳门金沙投注_任你博-官网 brand and logo:

Do not use 澳门金沙投注_任你博-官网’s brand, such as name, color, and logos, except as permitted by 澳门金沙投注_任你博-官网’s Office of Strategic Communication], 澳门金沙投注_任你博-官网’s branding guidelines are included in the Communications Toolkit. 

Use of intellectual property:

Abide by this Intellectual Property Policy which sets forth 澳门金沙投注_任你博-官网’s policies concerning ownership and use of intellectual property created by 澳门金沙投注_任你博-官网’s faculty members, students, staff and guests, as well as compliance with copyright laws, including uses of copyright protected resources and materials. 

Do not disclose, post or share 澳门金沙投注_任你博-官网 information, work, or communication that is proprietary. This includes, but is not limited to, intellectual property, operating plans, vendor communications, financial data, and correspondence, tutorials and FAQs intended to assist the internal 澳门金沙投注_任你博-官网 community. If you are unsure whether information is confidential or not, please contact the Strategic Communications Department: communications@mica.edu

Confidential information:

Do not disclose collaborations with colleagues that have not been approved to be made public.

Do not use or disclose personally identifiable information including protected health information, student records, donor information, employee information, home addresses, student email addresses, and social security numbers. Please see 澳门金沙投注_任你博-官网’s Privacy Statement for further details.

General communication on social media:

Remember that you are representing 澳门金沙投注_任你博-官网. All of your posts, comments and actions on social networks have the ability to affect the reputation of the College as well as other individuals affiliated with 澳门金沙投注_任你博-官网.

Be thoughtful and use discretion when engaging on social networking services. Know your posts can reach anyone and may be misinterpreted or show up outside of its original context. 

Staff your effort appropriately. While student interns can be tremendous collaborators on social media initiatives, they should not be the “owners” of official 澳门金沙投注_任你博-官网-branded social media accounts or profiles. Such profiles should be owned and maintained by staff and/or faculty as appropriate.

Moderate comments judiciously. Comments are an important part of social networking services. Do not delete comments simply because you disagree with the commenter’s point of view or because the commenter has reacted negatively. However, you have the authority to delete comments that:

  • expose the private data of others, 
  • contain commercial solicitations, 
  • are factually erroneous/libelous, 
  • are off-topic, 
  • are threatening or abusive, 
  • or are obscene. 

If you encounter threatening comments on a post, please contact 澳门金沙投注_任你博-官网’s Social Media team at socialmedia@mica.edu or the Office of Campus Safety at campus_safety@mica.edu or 410-225-2245. 

Communication around sensitive topics:

Abide by 澳门金沙投注_任你博-官网’s established Social Agreement in reference to communication around COVID-19, influenza, or other infectious diseases.

Do not express political opinions or engage in political activities, when engaging on social on 澳门金沙投注_任你博-官网’s behalf. Your political opinions should only be expressed on personal social media accounts and must avoid the appearance that you are speaking or acting for the College. 

Do not engage in behavior that could raise conflicts of interest on social networks. 澳门金沙投注_任你博-官网’s Institutional Policies establish types of prohibited activity that apply. 

 

Crisis communications:

In the event of an emergency and/or college communications crisis, any crisis management messaging will come from 澳门金沙投注_任你博-官网’s flagship accounts, unless otherwise specified. 

In these situations, 澳门金沙投注_任你博-官网’s Communications staff will notify affiliate accounts to not post new information on their own channels. Lead followers asking questions to the College’s flagship social media channels. If you have posts scheduled to be shared, please pause them immediately.

Account security:

  • Minimize security risks to social media accounts and profiles, a compromised account can adversely affect 澳门金沙投注_任你博-官网’s reputation. To minimize risk to 澳门金沙投注_任你博-官网-branded social accounts and profiles: 
  • Use strong, randomized passwords; 
  • Limit direct access; 
  • Activate multi-factor authentication where available; 
  • Register accounts using only mica.edu email addresses; and 
  • Regularly monitor social accounts.
  • Take action to remove dormant social media accounts that are listed in 澳门金沙投注_任你博-官网’s name.